Free Digital Marketing Resources for Musicians » Learn About the Structured Data Tool

Better Music for Search Engines

You can make your music more accessible to search engines, social networks, web and mobile apps, and other websites by adding simple code to your content.

Don't manage your website? Share this structured data tool for music with your web developer. Make their life easier, and your website better!

Simply, by adding some code that our tool can help you generate, you can make your music more accessible, and visible to search engines, your fans, and future fans! If Google understands the content on your pages, they can create rich snippets—detailed information intended to help users find the content they are looking for—or that content which is closely related to their search.

Check out the links to play the songs in the search result for, the upcoming events dates for the other listing, as well as the other visual cues that allow these search engine results to stand out even more than the #1 listing for the Dave Matthews Band home page. 

What is Structured Data?

Structured data provides a way to label content to describe a specific type of information for the user. It tells the search engine what the content is, and therefore, can highlight different aspects of the content in search results. So for music listings, you will see play buttons, purchase links, and thumbnail images—allowing your result to stand out all the others!

  • This is the foundation of Web 3.0—the semantic Web.
  • Allow search engines to understand that your music, is music!
  • Search engines are evolving, and results will feature play buttons, and purchase links. Is your website content prepared? 
  • Use the tool to generate code that gets added to the HTML that makes up your website.
  • This tool was made for the benefit of musicians and music businesses who are serious about using their websites as a source of fans and distribution.
  • Seem too complex for you? Share this site with your website developer(s).

Think about how a digital camera takes pictures and now records the GPS location. Your computer can now show you where you took that picture on a map of the world. Google, Bing, and Yahoo! all got together and came up with a way for us to describe what our content is, and thus, how it can be shared.

What is SEO 2.0—let alone SEO?

SEO is all about optimizing your website and content so you can rank higher for keyword searches related to your offering. SEO involves figuring out which keywords drive traffic to your site, getting links, and ensuring the website health is good in the eyes of the search engine crawlers. 

SEO 2.0 is about giving search engines the ability to understand what your content is, by simply adding some descriptions to the code. While the foundations of SEO will not go away, they will evolve with technology, but one thing will hold true—computers cannot reason without human intervention. The semantic web is about search engines understanding the content so they can serve it to users based on predictive behaviors, and not responsive results. 

Be the first in your tribe, and prepare your music for Web 3.0—with the help of some SEO 2.0.

Web 3.0 — The Semantic Web

Web 3.0 is increasingly becoming widely known as the Semantic Web—where search engines will understand the content all over the Internet, and then infer what this content is and how to deliver to those who need what it provides. It's all about delivering you the content, based on what you want. 

Look at this screenshot of Google's Recipe Search Engine. See how you can search by ingredients, cook time, and calories?! Music only search engines are only around the corner. And marking up your music content with our tool, will allow your music to be indexed just like these recipes. Click the image and see the foundation of Web 3.0 in action—where search engines can serve content based on understanding what that content is to the human user. 

To get to Web 3.0 functionality, the search engines need to first understand our content. And this tool creates the necessary HTML markup that gives search engines this ability. It is now up to us, to give search engines this access by adding these simple tags that describe each element on the page. 

This is the musical part of the Internet, it takes two to Tango. Google, Bing, and Yahoo! had their party and gave us a simple language to add to our web pages. Now if you write out the sheet music—so to say—the search engines will know that you have music, and they will give your music to the world! Get started »

Your Online Reputation

Are you monitoring the entire Internet, listening out for when your name, your band, your song, label, or anything related to your Online reputation are mentioned? With our simple service, we send you consolidated emails every day—providing you with what was said, where, what it means, and even links to the post so you can engage in the Online conversation about you!

All you do is sign-up for the Online reputation monitoring service and you tell us what keywords you want to track. We will manually set you up in our system and you will start receiving your reports via email every 24 hours. Managing your Online reputation gives you the ability to learn about your fans, while giving you an oppoeruntity to get involved with them all over the Internet.

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Why Structured Data?

The serious musician, record labels, and the majors all do! The use of structured data tags for your music is the next best thing to sliced bread—and groupies. This simple to use tool creates the code for your website elements that allow search engines to understand everything about the content on your page.

In other words, you can now tell search engines everything about your song, and they will make sure it gets served when people are searching for your music! You have the ability to ensure that your music is displayed, exchanged, and shared, as your music, all over the Internet. 

If you don't want to deal with this but feel the value for your music, send this page to your web developer, your manager, or whoever will get this handled!

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