Free Digital Marketing Resources for Musicians » Learn About the Structured Data Tool

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How Does My Site Get Found? A Web Site Findability Overview.

The concept of findability has been a welcomed addition to my vocabulary. Not only is it a means to ensure your information is conveyed to all who seek to access it. It seems that the principles of findability are really the defining means of the way the search engine spiders crawl the Web, ultimately benefiting SEO goals. Especially when you consider the laws pertaining to accessibility.  My readings have really opened up some intriguing insights that we can really utilize to step further ahead. Just like adding microformats can increase functionality, they will define sub searches of future search engines. Not only are they allowing pinpoint accessibility of information and exchanges of data/goods, they will ensure you are evolving with the Web in its core evolution of content’s structure.  

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The SEO Effect andEvolution of Business Thought.

The tradition of advertising involves making the consumer believe they have a need, and that your product is the solution. The line of ethics has always been pushed. Such as Camel, and their marketing to children. One advantage that I have seen with PPC is that companies now have to shape how they market their product, around the true nature of the product. Rather than adding flowers to a car and saying it runs better because it used to be a hippie. Instead, SEO tactics are really getting us back to a simplistic approach in thinking how we hit our market, by thinking like our market and how they behave. Call a car a car, and the web will show who really is the leader. Now it seems like it is better to explain facts, and then add the flowers to the content and functionality of the website. It really is cool to see how ethics and goals shift day by day. It's like a game of chess now, versus a game of checkers. Do you think? 

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The Internet and Technology—A Thought Forward

Do you ever think about would be the advantage of moving some ad dollars away from SEM/SEO towards online publishers?  Traditional media (display media) has been an effective force in marketing and advertising effectiveness. Ignoring this just because innovative technologies are available would be ignorant. We need to learn from the values of these traditional vehicles and apply them to the opportunities afforded by the new. Putting all of your eggs in one basket most always proves a bad idea. By spreading out your budget and using the direct reach and exposures that your targeted messaging creates with online publishers; you can generate some reliable traffic. This traffic would be those interested in what you have to offer, but may not have thought of needing you. An appeal to their curiosity seems effective here in my mind. 

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Your Online Reputation

Are you monitoring the entire Internet, listening out for when your name, your band, your song, label, or anything related to your Online reputation are mentioned? With our simple service, we send you consolidated emails every day—providing you with what was said, where, what it means, and even links to the post so you can engage in the Online conversation about you!

All you do is sign-up for the Online reputation monitoring service and you tell us what keywords you want to track. We will manually set you up in our system and you will start receiving your reports via email every 24 hours. Managing your Online reputation gives you the ability to learn about your fans, while giving you an oppoeruntity to get involved with them all over the Internet.

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Why Structured Data?

The serious musician, record labels, and the majors all do! The use of structured data tags for your music is the next best thing to sliced bread—and groupies. This simple to use tool creates the code for your website elements that allow search engines to understand everything about the content on your page.

In other words, you can now tell search engines everything about your song, and they will make sure it gets served when people are searching for your music! You have the ability to ensure that your music is displayed, exchanged, and shared, as your music, all over the Internet. 

If you don't want to deal with this but feel the value for your music, send this page to your web developer, your manager, or whoever will get this handled!

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