Free Digital Marketing Resources for Musicians » Learn About the Structured Data Tool

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Listen to Your Consumers. Or They WIll Click Away!

Companies of the old school are scattering, looking for a lifeline to the new school. Their old practices, and control of the mass media, and a very minimal consumer voice allowed them to develop business practices and products that were sub-par to what they should have been.  With the goals of profit as the main motivation most of the time and the growth and reach of the Internet, they are trying to hold on to these old controls, but it is impossible. The companies really need to figure out what the consumer wants, and give them just that. Allowing the consumer to develop the product will be the ultimate benefit when all parties find equilibrium within this evolving architecture. Ethics needs to drive the use of the analysis of user's private behaviors and their comments on unsponsored blogs and message boards. Control is now like a scale between consumer and company. The ones who find the best balance will be the leaders of tomorrow. Testimonials are testimony, like in court, it is the truth, not a sponsored endorsement. I think it's great to use behavior analysis to drive your product and marketing, however, behavior analysis should never be used to create false insights. 

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Consumer Psychographics

Being on the inside of the consumer’s thought process really opens up so much opportunity for each of our companies. Using the demographics as the facts, and the psychographics as the insights really opens up many opportunities to discover innate and subconscious thought processes that can lead to the conversion we seek. Psychographics allow us to guess you could say, about what we would do if we were our consumer. The true power comes in the ability to effectively implement and conduct surveys that provide this data set. One thing I have been thinking about is a way to conduct optimization testing with psychographics in mind. Instead of just changing colors of a button, for no particular reason, discern the reason you are using that color, and relate it to other variables on the page. From this I think we can naturally develop our sites with our consumer’s psychographic make-ups in mind. 

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Consumer Advocacy—changing the business arena

The consumers are the ones actually using the products. Who better to advocate the value and the quality of what they are reviewing? While on one hand it seems appropriate for a blogger to get paid for their hard work that led to a highly visited blog, it is questionable if they should get paid to post product reviews. Unless there is a disclaimer from the company and the blogger that says reviews are completely honest, then these blogs would seemingly turn into extensions of the corporation and slowly lose the value that brought so many visitors to the site, honesty and valuable information. People are not stupid and they know when they are being sold too. So I would really warn bloggers of this activity. Selling your voice is almost like the magician telling you his secret. While consumers rely on consumer reviews, the corporations can’t go swimming everywhere. Some things need to be left alone, in the hands of the consumers who are creating content. Have your voice, but control is not always on your side. Blog authors too need to be wary and stay committed to their voice. They are the journalists of the next generation, and while compensation should be in order, certain features, as peer testimonials should remain out of the companies reach and control. The voice of the people is the voice of the people, not paid spokespeople. I think this is what traditional media is going to miss the most, control of the voice 

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Your Online Reputation

Are you monitoring the entire Internet, listening out for when your name, your band, your song, label, or anything related to your Online reputation are mentioned? With our simple service, we send you consolidated emails every day—providing you with what was said, where, what it means, and even links to the post so you can engage in the Online conversation about you!

All you do is sign-up for the Online reputation monitoring service and you tell us what keywords you want to track. We will manually set you up in our system and you will start receiving your reports via email every 24 hours. Managing your Online reputation gives you the ability to learn about your fans, while giving you an oppoeruntity to get involved with them all over the Internet.

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Why Structured Data?

The serious musician, record labels, and the majors all do! The use of structured data tags for your music is the next best thing to sliced bread—and groupies. This simple to use tool creates the code for your website elements that allow search engines to understand everything about the content on your page.

In other words, you can now tell search engines everything about your song, and they will make sure it gets served when people are searching for your music! You have the ability to ensure that your music is displayed, exchanged, and shared, as your music, all over the Internet. 

If you don't want to deal with this but feel the value for your music, send this page to your web developer, your manager, or whoever will get this handled!

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