Free Digital Marketing Resources for Musicians » Learn About the Structured Data Tool

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Brand Your Brand Awareness—a thoughtful branding expose

I present you with a branding stream of consciousness—brainstorming at work. 

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Branding Laws and the Big Boys

Laws of branding and how Companies implement them.  Based on the book 22 Immutable Laws of Branding. 

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Behavioral Marketing and What It All Means.

If the Internet user is unaware then absolutely.  Would you like a Google representative hanging out behind you in your house making tracking notes of where you visit on the Web?  How about letting them access your internal microphone and Web cam without your consent?  All are great sources of research for the marketer, but not so right in the ethical realm.  However, if, the user is “overtly” aware, what an amazing tool.  I don’t agree with Google’s decision to automatically opt-in every user in reference to their new “interest-based-advertising” model.  It’s not too hard to set it so every time a browser is used to access Google for the first time since implementation,  to ask the user if they would like to approve Google to track their experience for behavioral marketing research. As long as we are aware, and provide consent, up front, and have control, then all is well in testing land.  

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Why is Google the #1 search engine?

It all comes down to predicting what the people want before they know they want it. I think Google has mastered that. The smartest thing they ever did in my opinion was provided unlimited (almost) e-mail storage. It was the very reason I chose that over my own private email or any of Google's competition.   I think Google is #1 in search because they launched other products that really blew the competition away. It's like reverse engineering though. You might be able to figure out the formula, but the cake will never be the same. A search is a search is a search. It's who people are use to that will keep them coming back. We are all predictable creatures of habit...don't you think? It would take one innovative concept to blow out Google, but that is the fun of all this technological impact. Rome fell, and so will Google. But how in when will rely on who takes it to the next level. I think Google will remain king, at least until we start to see optical computers and virtual 3D worlds as our screens, instead of 2D monitors. 

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The effective use of PPC for your company...

PPC advertising is exciting. Not only does it force you to critically think about how you write your ads, but how you actually develop your website content. There is a very fine balance between what is effective and what you actually need to implement. Budget, budget, budget—PPC advertising is a budgets best friend. The Internet not only provides target specific opportunities, these opportunities are at a very reasonable cost, especially compared to traditional advertising. We are provided with a manageable testing situation that runs concurrently to determine your cost and ROI, almost in real time. 

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Some Intenet Marketing Q n A

Do you think Bing.com is too different to take away market share from Google? 

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Your Online Reputation

Are you monitoring the entire Internet, listening out for when your name, your band, your song, label, or anything related to your Online reputation are mentioned? With our simple service, we send you consolidated emails every day—providing you with what was said, where, what it means, and even links to the post so you can engage in the Online conversation about you!

All you do is sign-up for the Online reputation monitoring service and you tell us what keywords you want to track. We will manually set you up in our system and you will start receiving your reports via email every 24 hours. Managing your Online reputation gives you the ability to learn about your fans, while giving you an oppoeruntity to get involved with them all over the Internet.

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Why Structured Data?

The serious musician, record labels, and the majors all do! The use of structured data tags for your music is the next best thing to sliced bread—and groupies. This simple to use tool creates the code for your website elements that allow search engines to understand everything about the content on your page.

In other words, you can now tell search engines everything about your song, and they will make sure it gets served when people are searching for your music! You have the ability to ensure that your music is displayed, exchanged, and shared, as your music, all over the Internet. 

If you don't want to deal with this but feel the value for your music, send this page to your web developer, your manager, or whoever will get this handled!

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