Free Digital Marketing Resources for Musicians » Learn About the Structured Data Tool

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Behavioral Marketing and What It All Means.

If the Internet user is unaware then absolutely.  Would you like a Google representative hanging out behind you in your house making tracking notes of where you visit on the Web?  How about letting them access your internal microphone and Web cam without your consent?  All are great sources of research for the marketer, but not so right in the ethical realm.  However, if, the user is “overtly” aware, what an amazing tool.  I don’t agree with Google’s decision to automatically opt-in every user in reference to their new “interest-based-advertising” model.  It’s not too hard to set it so every time a browser is used to access Google for the first time since implementation,  to ask the user if they would like to approve Google to track their experience for behavioral marketing research. As long as we are aware, and provide consent, up front, and have control, then all is well in testing land.  

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Consumer Psychographics

Being on the inside of the consumer’s thought process really opens up so much opportunity for each of our companies. Using the demographics as the facts, and the psychographics as the insights really opens up many opportunities to discover innate and subconscious thought processes that can lead to the conversion we seek. Psychographics allow us to guess you could say, about what we would do if we were our consumer. The true power comes in the ability to effectively implement and conduct surveys that provide this data set. One thing I have been thinking about is a way to conduct optimization testing with psychographics in mind. Instead of just changing colors of a button, for no particular reason, discern the reason you are using that color, and relate it to other variables on the page. From this I think we can naturally develop our sites with our consumer’s psychographic make-ups in mind. 

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Your Online Reputation

Are you monitoring the entire Internet, listening out for when your name, your band, your song, label, or anything related to your Online reputation are mentioned? With our simple service, we send you consolidated emails every day—providing you with what was said, where, what it means, and even links to the post so you can engage in the Online conversation about you!

All you do is sign-up for the Online reputation monitoring service and you tell us what keywords you want to track. We will manually set you up in our system and you will start receiving your reports via email every 24 hours. Managing your Online reputation gives you the ability to learn about your fans, while giving you an oppoeruntity to get involved with them all over the Internet.

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Why Structured Data?

The serious musician, record labels, and the majors all do! The use of structured data tags for your music is the next best thing to sliced bread—and groupies. This simple to use tool creates the code for your website elements that allow search engines to understand everything about the content on your page.

In other words, you can now tell search engines everything about your song, and they will make sure it gets served when people are searching for your music! You have the ability to ensure that your music is displayed, exchanged, and shared, as your music, all over the Internet. 

If you don't want to deal with this but feel the value for your music, send this page to your web developer, your manager, or whoever will get this handled!

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