Behavioral Marketing and What It All Means.

If the Internet user is unaware then absolutely.  Would you like a Google representative hanging out behind you in your house making tracking notes of where you visit on the Web?  How about letting them access your internal microphone and Web cam without your consent?  All are great sources of research for the marketer, but not so right in the ethical realm.  However, if, the user is “overtly” aware, what an amazing tool.  I don’t agree with Google’s decision to automatically opt-in every user in reference to their new “interest-based-advertising” model.  It’s not too hard to set it so every time a browser is used to access Google for the first time since implementation,  to ask the user if they would like to approve Google to track their experience for behavioral marketing research. As long as we are aware, and provide consent, up front, and have control, then all is well in testing land.  

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