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How Does My Site Get Found? A Web Site Findability Overview.

The concept of findability has been a welcomed addition to my vocabulary. Not only is it a means to ensure your information is conveyed to all who seek to access it. It seems that the principles of findability are really the defining means of the way the search engine spiders crawl the Web, ultimately benefiting SEO goals. Especially when you consider the laws pertaining to accessibility.  My readings have really opened up some intriguing insights that we can really utilize to step further ahead. Just like adding microformats can increase functionality, they will define sub searches of future search engines. Not only are they allowing pinpoint accessibility of information and exchanges of data/goods, they will ensure you are evolving with the Web in its core evolution of content’s structure.

Findability in conjunction with usability defines the principles that most businesses and clients don’t even begin to contemplate. They care about the look and the feel, as we all do. But it is the symbiotic nature of the balance between the architecture, the design, the usability, and the findability that will define the successful Web sites of our time. As bandwidth and processing powers become more readily available, we will be able to utilize Flash in all the ways we dream, without sacrificing the exchange of the information that is the actual purpose of the site. But until then, I am learning that if we develop Web sites with findability and usability as the foundation, and let design and architecture be the paint and cross beams; we cannot go wrong—for our users or our business.

The goal is to allow all people equal access. We don’t realize how many people out there don’t have a use for the colors and effects. Some can’t see them at all, while others may actually be harmed. Think about the person with epilepsy who could be thrown into a seizure by the cool strobe effect you did for a band’s Flash intro. Findability seems to dictate the use of such elements and really makes a lot of sense when you look back the good and the bad of the Web over the years. I think every person involved in the development should take these issues to heart and mind when it comes time to the part in the development process. The goal is not what you think will look good. The goal is to get the user the information they want, in the form they want to eat it in. If you give them heartburn, they will never some back. I would simply state, what’s the point if they can’t find it? Why don’t you go to a site and peck around for 5 minutes looking for something that resembles the contact page?

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Your Online Reputation

Are you monitoring the entire Internet, listening out for when your name, your band, your song, label, or anything related to your Online reputation are mentioned? With our simple service, we send you consolidated emails every day—providing you with what was said, where, what it means, and even links to the post so you can engage in the Online conversation about you!

All you do is sign-up for the Online reputation monitoring service and you tell us what keywords you want to track. We will manually set you up in our system and you will start receiving your reports via email every 24 hours. Managing your Online reputation gives you the ability to learn about your fans, while giving you an oppoeruntity to get involved with them all over the Internet.

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Why Structured Data?

The serious musician, record labels, and the majors all do! The use of structured data tags for your music is the next best thing to sliced bread—and groupies. This simple to use tool creates the code for your website elements that allow search engines to understand everything about the content on your page.

In other words, you can now tell search engines everything about your song, and they will make sure it gets served when people are searching for your music! You have the ability to ensure that your music is displayed, exchanged, and shared, as your music, all over the Internet. 

If you don't want to deal with this but feel the value for your music, send this page to your web developer, your manager, or whoever will get this handled!

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